COMPANY PROFILE

Proalgen is a company of more than two decades, promoted by technocrat entrepreneurs with a vision to develop innovative products from microbial and plant sources focusing mainly on R&D and Innovation We are the first company in India to produce Natural Betacarotene from two sources namely algae and palm. Our established brand name Natrotene® - Natural Mixed Carotenoids (Dunaliella Salina) which is a well established and accepted brand all over the world for algal mixed carotenoids and our newly developed palm mixed carotene product Nutrapam™ - Natural Palm Mixed Carotenoids from Palm Source (Elaeis guineensis), is the new innovative product in various formulations. We aim to provide the natural products to enhance and stimulate the well being of human, animals & in aqua culture nutrition, thereby enhancing their quality of life. Key Objective of the Report To Introduce Nutrapam™- Palm Mixed Carotenoids in Domestic & International Market To Position the Nutrapam in replacement of Natrotene to existing customers Proalgen will focus on techno commercial marketing extending to multiple segments. Proalgen mainly concentrate on minimum percentage in powder formulations i.e Our Product List 1 % to 10% in Powder Formulations 2.5% to 30% in Oil Formulations 1% ,2.5% CWS Formulation Nutrapam® - Natural Palm Mixed Carotenoids Nutrapam® is produced from the crude palm oil using a highly innovative proprietary and patented process. The process has been developed by our in-house R & D facility of the company. The process has also brought about a major shift in palm carotenoid extraction process by adopting an unique approach in terms on understanding the methodology involved in production. Our Palm mixed carotene possesses a mixture of alpha- and betacarotene (which exist in both cis and trans forms), gamma-carotene, lycopene and other minor carotenoids. An interesting fact of Nutrapam® is that the carotene composition in palm is similar to carrots, with approximately 33 percent alpha-carotene and 65 percent beta-carotene and about two percent of other carotenoids (e.g. γ-carotene, lycopene). Hence, the unique mixture of palm mixed-carotene presents not only a single carotene, but also a wholesome array of carotenoids. Nutrapam® is commercially available in various forms such as oil concentrate, powder and cold water soluble . Which are widely used as natural colourants for yellow to orange colours in the food and beverage industry in applications such as margarine, cheese, dairy, bakeries, confectionery, dietary supplement, animal feed additives and even cosmetics. Product List –Nutrapam® - Natural Palm Mixed Carotene Nutrapam- 2.5% Nutrapam-5% Nutrapam-7.5% Nutrapam-10% Nutrapam- 20% Nutrapam-30% Oil Formulation available in (Sunflower Oil, Olive Oil , Sesame Oil, Corn Oil or Rice Bran Oil) Powder Formulation and 1% ,2.5% CWS formulations Niche Market Strategy for Nutrapam® to compete over other sources of betacarotene Palm mixed-carotene, apart from possessing a bouquet of mixed-carotenoids (alpha-, beta-carotene and lycopene) that function synergistically to confer unique health beneficial properties, is also a true natural food colorant with a valuable nutritional profile Recent study shows beta-carotene was sent into a tailspin following the publication of the Carotene and Retinol Efficacy Trial (CARET), Physicians’ Health Study (PHS), and Alpha-Tocopherol, Beta-Carotene Cancer Prevention (ATBC) studies which involved approximately 66,000 individuals on the negative effects of beta-carotene. Surprisingly, the results of these studies were contradictory to the anti-cancer properties hypothesised for beta-carotene. The CARET study was prematurely terminated when lung cancer incidence rate and mortality increased in betacarotene supplementation groups. The ATBC study also reported similar increase in lung cancer incidence with betacarotene consumption. In addition, the PHS study found no beneficial effects—neither negative nor positive with betacarotene supplementation. These three studies were carried out with only a single form of synthetic beta-carotene, commonly known as ’nature-identical beta-carotene’, and it contains only trans-beta-carotene We look forward to receive your feedback on working with this organisation for your requirements of Betacarotene. with warm regards . K.V.SUBRAMANIAN GENERAL MANAGER INTERNATIONAL OPERATIONS PROALGEN BIOTECH LIMITED KARPAGAM GARDENS 6TH MAIN ROAD ADYAR CHENNAI-600020. INDIA CELL: +919884024207 EMAIL: kvs@proalgen.com

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betacorotene powder

Proalgen is a company of more than two decades, promoted by technocrat entrepreneurs with a vision to develop innovative products from microbial and plant sources focusing mainly on R&D and Innovation We a

Miscellaneous

Proalgen is a company of more than two decades, promoted by technocrat entrepreneurs with a vision to develop innovative products from microbial and plant sources focusing mainly on R&D and Innovation We a

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KV SUBRAMANIAN

PROALGEN BIOTECH LTD
F1 URVASI FLATS, 15 RAJARATHINAM MAIN ROAD, ULLAGARAM, CHENNAI
CHENNAI - , tamilnadu, India

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